Is your frontend team losing time (and money) on duplicated UI work and inconsistent components?

Apply for a FREE audit

Who I Am

Hi! I'm Melinda Golden, the founder of Root Element Labs. I've been a front-end developer for 10 years. Throughout my career, I've seen that rising development costs are not due to a lack of talent, but rather because teams spend countless hours recreating the same UI patterns. As a design system consultant, I now help growth-stage SaaS companies reduce wasted development time by standardizing their UI and preventing duplicate work. My goal is to help your team be more efficient and lower costs.

Melinda Golden headshot

How a Design System Can Help You

Typical SaaS teams that implement a design system reduce UI development costs by 20-30% and ship features faster.

When teams grow quickly, design debt increases. Developers repeat work, designers become frustrated by misalignment, and features take longer to deliver than planned. By establishing standards, your team can focus on building what truly matters: features that delight customers and drive business growth.

How It Works

I follow a straightforward process to identify inefficiencies and provide your team with a practical roadmap they can implement right away:

  1. UI Inventory: Audit your current UI assets and identify duplication across high-impact flows.
  2. Strategic Component Roadmap: Prioritize the components and design assets that give the highest return on investment.
  3. Implementation Guide: Deliver a ready-to-use guide that your team can adopt immediately to standardize UI development.

Apply for a free Frontend Cost Optimization Audit

If your team is starting to feel the impact of rising costs and slower delivery times, I'd love to help. I'm currently offering this service at a discounted rate (or free for select early clients) in exchange for your feedback and a testimonial.

Let's see if this might be a good fit for your team. Please complete a brief application, and I will follow up with you.